Artist, sommelier, entrepreneur, and one of Sweden's most enduring cultural voices. Petter Alexis has built a career spanning music, media, and business across three decades.
The Perfect Brands partnered with Petter on brand strategy and commercial development, including developing P.LEX — a wine brand launched in 2013 in collaboration with The Wine Team, now a well-established collection of popular high quality wines, among them the P.LEX Prosecco Brut and the P.LEX Pinot Grigio.